Bridging gaps.
Building futures.
सही नौकरी, सही देश — बिना दलाल, पूरी पारदर्शिता
The single source of truth for how kovon looks, sounds, and feels — from color and typography to logo, voice, and digital experiences for India's global talent-mobility platform.
A living system for a growing brand
Who we are
Kovon connects India's skilled blue- and grey-collar workforce with verified employers across 50+ countries — zero middlemen, full transparency, MEA compliant. The brand must feel aspirational but grounded, trustworthy, and bilingual by default.
Logo
The logo is three elements used together: the globe mark (India inside a circle), the lowercase kovon wordmark in Nunito Bold, and the global talent mobility descriptor in Comfortaa.
Keep clear space equal to the height of the ‘o’ on all sides. Never go below 120px wide for digital.
120px min width (digital)Color
Navy is primary — the brand color and canvas. Purple is secondary — the action accent. Lime is the spark — success and verified only, never danger.
Typography
A practical hierarchy that stays clear from small mobile screens to large desktop layouts.
Iconography
Outline only, matching the globe mark's hand-drawn aesthetic. Never filled. We use Tabler Icons (outline) at a consistent stroke weight.
Voice & Tone
Warm, direct, benefit-forward. We speak to the candidate and for them. Bilingual by default — an English headline with Hindi subtext.
Components
Live primitives from the Kovon component library — buttons, badges, stat pills, the bilingual pair, and the verified job card.
